Software and IT Services in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BREP009 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 15 Pages
Period : 1998 - 2004
Pub Date : 2004
Teaching Note : Not Available
Organization : -
Industry : Software and IT Services
Countries : India


The report discusses the growing importance of Indian IT companies in the global software services and BPO industry in India. It examines the competitiveness of Indian companies in various segments of the industry including enterprise software, embedded systems, engineering design services and Business Process Outsourcing (BPO).

It discusses how, within the industry, smaller focussed players like I-flex and Ramco Systems have carved a niche for themselves by concentrating on key verticals such as Banking, Financial Services and Insurance (BFSI) segment and developing globally successful products.

The report explains how bigger IT companies in India like Infosys Technologies and TCS are strengthening relationship with their overseas customers. It also examines the challenges faced by the Indian IT companies and the BPO industry.


Study the trends in the IT software services and BPO industry in India.

Examine the competitiveness of the leading and niche players in the IT industry.

Understand how smaller companies in a highly competitive software industry can grow by focussing on the niche segments of the industry.

Understand how large IT companies can use their expertise gained over the years to add value in their clients' businesses.


  Page No.
Introduction 1
The Indian IT Software Industry 2
Engineering Design Services (EDS) 6
Embedded Systems 7
The Challenges Ahead 9
Exhibits 11


Software Industry in India, IT services Industry in India, BPO Industry in India, Innovations in IT Sector, i-Flex, Ramco Systems, Infosys Technologies, Tata Consultancy Services (TCS), Engineering Design Services, Embedded Systems

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