India`s Pet Care Brand Heads Up for Tails (HUFT): Growth Story
Code : MM0092 |
Region : Asia |
||||
 |
 |
 |
 OR |
||
|
INTRODUCTION: On May 31, 2024 , Rashi Narang (Rashi), founder of Heads Up for Tails (HUFT), a pet care lifestyle brand, based in New Delhi, India was busy typing a LinkedIn message on her laptop: “What started out in my parents’ tiny basement as my passion project has now reached Singapore: the first international store of Heads Up For Tails is now open! I have always had big dreams for HUFT, ever since its inception, even when I had no vendors, no customers and no store. And so, it’s a dream come true…” . She paused for a moment, a smile lingering on her lips. Then she continued to write, but her mind drifted back in time.. |
|
| For Case Books
Click Here >> For Case eBooks Click Here >> |
|
Related Case Studies
- »Satyam Computers Corporate Governance Fiasco (A): Siblings Are Dearer Than Shareholders?
- »Satyam Corporate Fiasco (B): The Role of Independent Directors
- »Satyam Corporate Fiasco (C): CEO Confesses, Company Collapses
- »Satyam Computers Corporate Governance Fiasco (D): Government Intervenes, Perplexity Prevails
- »Satyam Computers Corporate Governance Fiasco (E): New CEO's Known Problems, Unknown Solutions
Recently Bought Case Studies
| Corporate Governance and Business Ethics | Marketing Strategies | Economics | Entrepreneurship |
| Finance, Accounting and Control | Human Resource Management (HRM)/Organizational Behaviour | Innovation and New Product Development | International Trade and Finance |
