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Innovation and New Product Development Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
IPD0139 ASUS: Business Built on Innovation
IPD0138 Violet Home Theater System: A Sound Innovation
IPD0137IRC XPS PC: NEW GROWTH DRIVER FOR DELL
IPD0136IRC Web Browser Chrome - Google's Challenge to Microsoft?
IPD0135IRC VOIP, SKYPE AND THE DISRUPTIVE TELECOM REVOLUTION
IPD0134IRC Vizio, US' Low-Price Flat Screen TV Maker: Can It Sustain the Growth Momentum?
IPD0133IRC TATA NANO: Creating a new marvel in Automotive Engineering?
IPD0132IRC SUSTAINABILITY INITIATIVE AT ROCHE: TARGETING TOMORROWS
IPD0131IRC Samsung: Betting on Memory Chip
IPD0130IRC Retail Merchandiser Fabindia: Crafting Community Ownership for Inclusive Growth?
IPD0129IRC Renault-Nissan's New Electric Car - Can it Keep its Claims?
IPD0128IRC Pixar - A Creative Powerhouse!
IPD0127IRC OOH Advertising in India: Sustaining Growth Through Innovation
IPD0126IRC Nokia 'Comes With Music' Service: The Future Trend in Digital Music Landscape?
IPD0125IRC MySQL In Sun's Orbit
IPD0122IRC Marico's Kaya Skin Clinics – Product Service Balancing Act
IPD0121IRC Low Cost Car: Can 'Nano' Gain the First Mover Advantage?
IPD0120IRC Kodak's foray into Printer Business: Using Disruptive Technology
IPD0119IRC KFC's Non-Trans-Fat Menu: Offering a Healthier Alternative?
IPD0118IRC KFC's New Grilled Option: Contemporising Its Legacy

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* Teaching Note
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Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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