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Business Research Methods Case Studies

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Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes*	Re-Print Permission *
BRM0016	SSS’s Experiment: Choosing an Appropriate Research Design
BRM0015	Fall of Mayur Hypermarket: Significance of Business Research
BRM0014	Arranging Stock in a Warehouse: Cluster Analysis
BRM0013	Developing a Formal Report – A Case Study of ‘SmartMBA.com’
BRM0012	Consumer’s Perception on Inverters in India: A Factor Analysis Case
BRM0011	Stream: Accomplishing Success Through Perfect Data Analysis
BRM0010	Survey in Trade Show: Participant Communication Instruments
BRM0009	Exploring Primary and Secondary Data: Lessons to Learn
BRM0008	Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling
BRM0007	Global Stance on Malaria: Using Thurstone Scaling
BRM0006	City Couriers: Dilemma in Design Experiment
BRM0005	New Product Design Experiment at iConnect
BRM0004	The Initial Hiccups of a Startup Brand
BRM0003	Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
BRM0002	Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
BRM0001	Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique

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