Industry Case Studies, Broadcasting Case Study

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Broadcasting Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
IPD0101 Potential of Satellite Television in India
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
BBP0114 Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
BSM0044 Direct To Home (DTH) in India: Direct-to-loss?
RTS0153B Hybrid Digital Radio, an upgrade to terrestrial radio: Will it bring back the listeners?
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
MAA0151C BBC – YouTube Pact: A Win-Win Strategy
MAA0109B XM and Sirius Merger: Potential vs Pitfalls
MAA0097C Gazprom and Rosneft Alliance: A Win-Win Strategy
MAA0096C Sirius and XM: Should They Merge to Perform Better?
MAA0070C BBC-Microsoft Tie-up: Strategy for Next Generation Digital Presentation
COS0081A Al Jazeera English: Will it make its mark?
COM0209A Convergence of Media – Impact on Viacom’s Entertainment Business
COM0195P BBC’s Challenge
COM0143C DTH vs. Cable TV- Sky Wars in India
TRT0031 NBC Universal Inc.: Managing in Troubled Times
SCJ0013K MTV Google Alliance; Sharing Video Across the Online Media

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