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Brands and Branding and Private Labels Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MCS0016 The Marketing of Barack Obama
BBP0140IRC Apple – The Most Admired Brand
BBP0139IRC AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BBP0136IRC Technogym, the Italian Fitness Brand: Tapping Global Markets
BBP0135IRC Tata Nano: Recreating the Tata Magic
BBP0133IRC Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
BBP0127IRC Managing Personality Brands: The Harry Potter Saga
BBP0125IRC James Bond and Product Placements: Marketers’ Cine Connection with the Meta Brand
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
BBP0122IRC Chevrolet Volt – Can it Recharge General Motors?
BBP0121IRC Café Coffee Day (CCD) – An Indian Starbucks in the Making?
BBP0120IRC Branding China: From Manufacturing to Marketing
BBP0119IRC Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
BBP0118IRC Brand Starbucks (B) – Regaining Its Lost Soul
BBP0117IRC Brand Starbucks (A) - Can the Brand be revitalised?
BBP0116IRC Brand Kingfisher – Creating a Lifestyle Brand


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* Teaching Note
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