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Utility Computing: IBM On-Demand
Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
Virtual World's 'Second Life': INSEAD's New Campus
Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
WPP Group Plc: Inorganic Growth Strategies
Media Specialists: Transforming Global Ad Industry’s Business Model
A Product-based Branding Strategy: Bajaj Auto - Will It Work?
Wal-Mart's Brand Identity: Lee Scott's Reinvention
Kroger : Serving Customers through Multiple Formats
Louis Vuitton: The Making of a Star Brand
Internal Branding: The i-flex way
Real Madrid: From A Football Club To A Media Brand
AMD's Growth Strategy
National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
Bank of America: Brand Positioning Strategies
Alessi: Managing Brand Equity at the Italian Design Firm
The Virgin Group: Branding Ahead
BenQ In Quest of Global Branding
Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’
Brand Gendering: Hello Kitty Turns Unisexual
Titan Watches – Creating a ‘Stylish, Functional’ Brand
Tata Nano: Recreating the Tata Magic
Google's Problems in China
Gazprom - Naftogaz Ukrainy Dispute: Business Or Politics?
The Fall of D'Long
Pfizer's Intellectual Property Rights Battles in China for Viagra
Genetically Modified Crops in India: The Bt Brinjal Controversy
The Ugg Boot Controversy in Australia
Indian Animation Industry: Moving Up the Value Chain?
Indian Hotels: Ajit Kerkar Controversy
Think Global AS: In Search of the Triple Bottomline
Nike 'Considered' - An Environmental Sustainability Initiative
Environmental Sustainability Initiatives at Ford Motor Company
Bhopal Gas Tragedy: Revisited after Twenty-five Years
BP s Continuing Safety Problems: The Gulf of Mexico Crisis
Sustainable Development at Alcoa
Procter & Gamble vs Unilever: A Case of Corporate Espionage
Royal Dutch/Shell 'Oil Reserves' Controversy
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