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Recently Bought Cases
- Audi's BHAG : To Match the Exclusive Image of Mighty Benz and BMW : Can it Achieve?
- Tata’s Nano: A Small Car with Large Consumer Surplus?
- Online Advertising: The Emerging Phenomenon
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- Global Warming and Climate Change (B): The Corporate Response
- Mobile Telephony in India: Would Cheaper Rates Bring More Profits?
- David Smith: The National Manager’s International Problems
- STAR TV in India: The Growth Strategies
- The Marketing of Barack Obama
- Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
- Corporate Role in Sustainable Development: A Case of Novartis
- Green & Black's (Part A) : UK Chocolate Market Turning Green
- The UN Global Compact: Can it Walk the Talk?
- Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
- Obesity Concerns: McDonald’s Initiatives
- The Threat of Global Warming: A Business Opportunity
- Unocal in Myanmar: Social Responsibility Battles
- Philip Morris’ Social Responsibility Initiatives: For Whose Good?
- Toyota's Lexus: The Changing Competitive Focus
- Sharp: Building Competitive Advantage through Innovation
Best Selling Cases
- Nintendo�s Innovation Strategies: A Sustainable Competitive Advantage?
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- US Financial Crisis: The Fall of Lehman Brothers
- Jaguar and Land Rover Acquisition: Will the Deal Improve Tata Motors Balance Sheet?
- Talent Management : The GE Way
- Boeing’s Defense Deals And Ethical Issues
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You Can't Play by Rules, Always
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Carmine Gallo
Carmine Gallo, is a communications coach for the world's most admired brands.
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Venkat Ramaswamy, is a Professor of Marketing and Hallman Fellow of Electronic Business at Ross School of Business, University of Michigan.
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