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Internet and e-commerce Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
TRT0095IRC Facebook Charging Ahead in an Economic Downturn: Is it a Wise Decision?
SNW0006IRC Social Networking Sites at the Workplace: The HR Dimension
POS0037IRC India's Janaagraha: Empowering the Urban Citizen
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0032 Acquire and ascend – e-Bookers way
MAA0172IRC AOL's Acquisition of Bebo: Can it regain its Lost Glory?
IPD0115IRC Google's Ad Planner: An Effective Tool for Media Planners?
IPD0105IRC Amazon's Kindle: Will it Spark e-book Reader’s Fire?
IPD0104IRC Amazon.com - Creating a Competitive Advantage Through iPhone Application?
GBE0086IRC Digital Rights Management – Time to Evolve or Phase Out?
DIS0031IRC Lively' – Google's Virtual Reality Venture
COM0255IRC Leadership: The Amazon way
BSM0069IRC Google’s Business Model – An Enigma?
SUP0014 Jerry Yang's Exit from Yahoo!: Googling for the Right Strategy?
HRM0048 Employees as Brands: The Case of Google
COM0226 Netflix.com’s Competitive Strategy: The Business Lessons
SNW0004 Google’s Orkut in Brazil: What’s So Social About It?
SNW0003 BabaJob.com, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
SCJ0018 Google vs Baidu.com (D) Google’s Alliance Strategy in China
MAA0162C msnbc.com Acquires Newsvine: A New Direction

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