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Services Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0032 Acquire and ascend – e-Bookers way
SVM0003 Social Networking: Threatening the Monster and Its Likes?
SVM0004P UPS in 2006: Customer Service & CRM Initiatives
INA0035 Mobile Banking in South Korea: A Win-Win Deal for Banking and Cellular Industries
SVM0001 Branding Service: The McDonald’s Way
BSM0013 Bikram Yoga: Doing Yoga the McDonald’s Way?
SVM0002 Differentiating Services: Yatra.com’s ‘Click and Mortar’Model

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    Executive Inerviews

  • Dr. Christoph StückelbergerDr. Christoph Stückelberger

    Founder and Executive Directorof Globethics.net and Professor of Ethics at the University of Basel
    Speaks on Business Schools and Business Ethics
  • James O’TooleJames O’Toole

    Daniels Distinguished Professor of Business Ethics at the University of Denver’s Daniels College of Business
    Speaks on Business Schools and Business Ethics
  • View All Executive Interviews»

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