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Automobiles Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
TRT0108IRC Toyota Product Recall: Does Quantity and Quality Go Hand-in-Hand?
TRT0097IRC Is GM heading for Bankruptcy?
SCM0006IRC Tata Indica: Stretching & Leveraging Resources
SCM0005IRC Guangzhou Honda: Promoting Glocalisation in China
SCJ0033IRC Strategic Alliance with Fiat: A Lifeline for Chrysler?
SCJ0027IRC Dongfeng–Volvo JV in China: Will it Pay Off?
RTS0173IRC Toyota in the US: Strategies to Combat Declining Sales!
RTS0168IRC Ford: Survival Strategies against New Auto Giants
OPM0039IRC Tata Nano Project in Singur: Plight of the Displaced
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0040 Competition in China’s Luxury Car Market
MM0035 Automobiles: Made in China, Sold in USA?
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MEBE0037 Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’?
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
MAA0214IRC Tata Motors and Jaguar-Land Rover: Made for Each Other?
MAA0209IRC Shanghai Auto, Nanjing Auto Set to Merge: A Chinese Alliance to Compete With Global Brands

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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