Industry Case Studies, Automobiles Case Study

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Automobiles Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0040 Competition in China’s Luxury Car Market
MM0035 Automobiles: Made in China, Sold in USA?
MEBE0037 Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’?
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
HRM0065 Age Diversity at Ashok Leyland Ltd.: Narrowing the Generation Gap
CSB0028 Tata Nano: Consumers' Post-Purchase Behavior
RTS0125 Bob Nardelli at Chrysler: Can he do a Lee Iacocca?
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
POS0009 Hyundai's 'Santro' in India: Product Life Cycle Strategies
MM0018 Indian Auto Component Industry
MM0014 Corporate Communication,The Toyota Way
FMB0010 Mahindra & Mahindra (A): Transformation of an Indian Family Business into a globaly Competitive Firm
COT0015 Maruti Udyog Ltd. to Maruti Suzuki Ltd.: Celebrating 25 Years of Corporate Transformation
TRT0079B Unrest at Volkswagen: Who Takes the Decisions?
TRT0071A Troubled Carmaker Chrysler (B): Can Robert Nardelli Resurrect the Company?
TRT0070A Troubled Carmaker Chrysler (A): Can Cerberus be its Holy Grail?

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