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Customer Relationship Management (CRM) Case Studies

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Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes*	Re-Print Permission *
MCS0020	GM's Saturn Story: Integrated Strategy for Communication and Brand Building
CSB0023	Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
CRM0006IRC	Consumer Focus in Retailing: The Apple Inc. Way
CRM0005IRC	Delighting Customers: US Grocery Retailer Wegman's Way
CRM0004IRC	Seven star Burj Al Arab Hotel- Redefining Luxury services
CRM0002	Corporate Blogging in India: Customer Relationship Management Redefined?
SVM0004P	UPS in 2006: Customer Service & CRM Initiatives
CRM0003P	FedEx in 2006: Continuing CRM Innovations
POS0030	Best Buy's 'Customer Centricity' Model: The Segmented Stores
INA0027	Global Automobile Industry: From Mass Production to Mass Customization

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