Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• IndiGo’s Low-Cost Carrier Operating Model: Flying High in Turbulent Skies
• Evaluation of GMR Hyderabad International Airport Limited (GHIAL)
• Ambuja Cements: Weighted Average Cost of Capital
• Walmart-Bharti Retail Alliance in India: The Best Way Forward?
• Exploring Primary and Secondary Data: Lessons to Learn
• SSS’s Experiment: Choosing an Appropriate Research Design
• Global Inflationary Trends: Raising Pressure on Central Banks
• Performance Management System@TCS
• Violet Home Theater System: A Sound Innovation
• Consumer’s Perception on Inverters in India: A Factor Analysis Case
• Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
• Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
• Employee Engagement at Taj Hotels
• L&T-Focusing on Agile HR Processes
• Tata Consultancy Services: Building Talent Pool
• Marico`s HR Initiatives for a Future-Ready Workplace
• Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
• Reliance JIO: Leadership Strategy in the Indian Telecom Sector
• Flipkart Acquires a Stake in Birla Fashion
• Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling

New Case Studies In Marketing

• Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
• Service Innovation at Amazon India
• Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
• Customer Retention through Loyalty Program at Greenply Industries
• Marketing the Badass SUV in India: Kia Seltos
• Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
• Swiggy`s Starhunt Campaign
• `Google Classroom`: The India Challenge
• Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
• Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• The Marketing of Barack Obama
• Dell vs Lenovo: The Competitive Strategies in China
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• New Distribution Initiatives at HLL
• Mahindra & Mahindra (B): An Emerging Global Giant?