Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Acquisition of Prestige Brands by Tata Motors: The Challenges
• Bajaj Auto: Evaluating the Working Capital Requirements
• Google’s Orkut in Brazil: What’s So Social About It?
• H&M vs Zara: Competitive Growth Strategies
• Tata Consultancy Services: Building Talent Pool
• Bajaj Auto: Evaluating the Working Capital Requirements
• Bajaj Auto: Evaluating the Working Capital Requirements
• ISRO: Managing Programs and Projects
• Acquisition of Patni by iGate
• Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
• Mobile Telephony in India: Would Cheaper Rates Bring More Profits?
• Google's HR Practices: A Strategic Edge?
• Growth Strategies of Britannia: India’s Emerging Food Conglomerate
• Tata’s Nano: A Small Car with Large Consumer Surplus?
• Xerox’s Turnaround: Anne Mulcahy’s “Organizational Change”
• Coach Carter: The Change Agent
• ITC: The Indian Tobacco Major’s Diversification Strategies for Market Leadership
• Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?
• Esquel’s Vertical Integration
• Employee Engagement at Taj Hotels

New Case Studies In Marketing

• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products
• Identifying the Factors Affecting Sales

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?