Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Traverse Communications: Identifying Target Customers
• A Small Peek into Big B’s Car Collections: Does Law of Diminishing Marginal Utility Hold Good?
• Mexican Telecom Industry: (Un)wanted Monopoly?
• OPEC: The Economics of a Cartel (A)
• Perfect Competition under eBay: A Fact or a Factoid?
• Tata’s Nano: A Small Car with Large Consumer Surplus?
• Executive Pay Package: A Study of Demand and Supply
• Nitu’s Business School Selection: Riding on an Indifference Curve
• US Financial Crisis: How far can the Rating Agencies be Blamed?
• Bricknet Ratings: Shadow Rating of Lakshmi Vilas Bank Limited
• Rating the Credit Rating Agencies
• Oil Derivatives: The Failure of China Aviation Oil’s Speculative Intent
• Risk Analysis of Shale Gas Extraction Project
• Mahindra & Mahindra’s Xylo: The MPVs Product Positioning Strategies
• Coca-Cola: Targeting Niche Market through Brand Extension
• Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
• Haier: Developing A Global Brand
• OPEC The Economics of a Cartel (B)
• Flipkart: The Growth Strategies of India’s First Billion Dollar.Com Company
• Maruti Suzuki India`s Foray into Africa

New Case Studies In Marketing

• Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
• NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
• Dabur Chyawanprash: Repositioning and Continuous Reinforcement
• Uber: A Rough Road Ahead?
• Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
• Reliance JIO: Leadership Strategy in the Indian Telecom Sector
• Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL