Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Nitu’s Business School Selection: Riding on an Indifference Curve
• A Small Peek into Big B’s Car Collections: Does Law of Diminishing Marginal Utility Hold Good?
• Amazon.com’s Kindle: Publishing Industry’s iPod?
• Low-Cost Carriers: A Sustainable Business Model in the Global Aviation Industry?
• Mexican Telecom Industry: (Un)wanted Monopoly?
• Nitu’s Business School Selection: Riding on an Indifference Curve
• India’s Best CFO; Praveen Kadle
• New Distribution Initiatives at HLL
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• ABB India : Gaining Power
• ITC: The Indian Tobacco Major’s Diversification Strategies for Market Leadership
• Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
• ABB India : Gaining Power
• Troy: Trojan War and Leadership Styles
• BOEING: Betting High on Freighters
• The Turnaround of Morgan Stanley
• Cisco’s Turnaround – John.T. Chambers’ Strategy
• Netflix.com’s Competitive Strategy: The Business Lessons
• Reinventing Samsung
• Apple – The Most Admired Brand

New Case Studies In Marketing

• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products
• Identifying the Factors Affecting Sales

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?