Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Amgen’s Growth Strategies
• J&J - Growth strategies in the 21st century
• MTV in India: The Positioning Strategies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Sanofi-Synthelabo’s Growth Strategies
• Talent Management : The GE Way
• Tesco’s Corporate Social Responsibility Initiatives
• Coca-Cola's Manual Distribution Centers in Africa: An Inclusive Business Model
• Selecting Assets: Silver Oak Research's Risk-return Dilemmas
• Indian Women in Banking Industry Breaking Glass Ceilings
• Starbucks in China: Expansion Strategies
• DesiCrew Solutions Pvt. Ltd.’s Reverse Migration Model: Going Rural with Socially Relevant BPO
• Subway in the US: Challenges of Extending Product Mix
• Frito-Lays: Healthy Food Initiatives
• Anders Moberg at Ahold: Turnaround Strategy with Re-engineering the Value Chain
• Apple and Google: Closed vs Collaborative Innovation
• Employees as Brands: The Case of Google
• European Football Clubs’ New Business Model: The Prospects and Perils
• Google Print Program: Encouraging ‘Fairuse’ or Copyright ‘Infringement’?
• Google vs Baidu.com (B): Google’s Country Experiences

New Case Studies In Marketing

• Identifying the Factors Affecting Sales
• 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
• Apple`s iPad: Redefining the Tablet PC Industry?
• Unilever`s `Power Brands` Strategy
• McDonalds in France
• Redbox: Competing in the Movie Rental Market
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• McDonald's in India: Reaching Out Customers with McDelivery
• Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off?
• LENEVO IN INDIA: FACING POSITIONING DILEMMA

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Real Madrid: From A Football Club To A Media Brand
• Lifebuoy in India: Product Life Cycle Strategies
• Dell vs Lenovo: The Competitive Strategies in China
• Sony Ericsson’s Alliance: The Synergies
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• The Marketing of Barack Obama
• Dell vs Lenovo: The Competitive Strategies in China
• Louis Vuitton: The Making of a Star Brand