Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• DLF Ltd.: Working Capital Analysis
• Tata Indica: Stretching & Leveraging Resources
• Hyundai’s “Santro” in India: Product Life Cycle Strategies
• Insurance Australia Group: Expansion Strategies
• Global Oil Prices: Demand Side vs Supply Side Factors
• Mobile Telephony in India: Would Cheaper Rates Bring More Profits?
• The Reliance Group Split-up: What Went Wrong with the Indian Conglomerate?
• Employee Engagement at Taj Hotels
• Lenovo Group Limited: Loosing the Competitive Edge?
• India's Apollo Tyres (A): The Family-Run Firm's Global Fortunes
• Maruti Udyog Ltd. to Maruti Suzuki Ltd.: Celebrating 25 Years of Corporate Transformation
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Capital Structure Dilemma at SRM Infrastructure Ltd.
• ONGC's acquisition of Imperial Energy – Can it be profitable?
• Anheuser Busch: Brewing a fresh image
• AvtoVAZ, the Russian Carmaker: Facing up the Foreign Competition
• Best Buy's 'Customer Centricity' Model: The Segmented Stores
• Harish Automobile Repair Shop: A Case of Queuing Theory
• The US Automobile Industry's New Platform for Competition, The 'American': What's 'American' Anyway?
• Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies

New Case Studies In Marketing

• Reliance JIO: Leadership Strategy in the Indian Telecom Sector
• Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL