Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Novartis’ Acquisition of Aventis: The Potential Synergies
• Starbucks in Germany
• HP into Digital Printing: Charting a New Competitive Landscape
• Winn-Dixie Stores, Inc.: Will it be able to Turnaround?
• Wipro’s Azim Premji: Level 5 Leadership Style?
• Dell vs Lenovo: The Competitive Strategies in China
• Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
• H&M: The Swedish Fashion Discounter in USA
• The Russian Financial Crisis and After
• Brand Bond: The World Is Not Enough
• Dr Reddy’s Tussles with Pfizer
• Huawei Technologies: Growth Strategies
• Reforms at Bombay Stock Exchange, Asia's Oldest Stock Exchange : The Competitive Strategies
• Toyota in China: Selling at “China Price”
• Building Competencies: The Korean Way
• Gambling Industry in USA: The Growth Strategies
• Nano, Tata’s ‘People’s Car’: Who is Marketing?
• Microsoft vs Windows
• Corporate Communication,The Toyota Way
• Indian Textile Industry – Implications after MFA Phase out

New Case Studies In Marketing

• Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
• Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
• Pringles– Combating the Launch of Lays Stax
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• P&G’s Tremor – Reinventing Marketing by Word of Mouth
• Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
• Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
• US Bottled Water Industry Faces a New Frontier-Special Interest Group
• The U.S Steel Industry and the Tariff Policy of Bush
• The Price War: Netflix vs Blockbuster

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• Real Madrid: From A Football Club To A Media Brand
• Sony Ericsson’s Alliance: The Synergies
• IKEA in Japan: The Market Re-entry Strategies
• Dell vs Lenovo: The Competitive Strategies in China
• Louis Vuitton: The Making of a Star Brand
• Mahindra & Mahindra (B): An Emerging Global Giant?
• McDonald’s in China
• Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
• New Distribution Initiatives at HLL