Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
• The Body Shop(A): Anita Roddick's Green Brand?
• Performance Management System@TCS
• New Distribution Initiatives at HLL
• Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
• Tata Consultancy Services: Building Talent Pool
• AstraZeneca’s Crestor: Challenges in the US Market
• Emotional Intelligence Deficit: Any Hopes?
• Wipro’s Azim Premji: Level 5 Leadership Style?
• Rational vs Intuitive Decision Making: Dilemma at Nemesis
• IT Infrastructure and Business Process Synergy at Meru Cabs Private Ltd.
• Demand for and Supply of Money: A Case of India
• Playhouse Toys Centre: Implementing Process Layout
• LG Electronics: The Blue Ocean Strategy
• The Electric Fan Industry
• MyGate at the Gate: Digitizing Apartment Security in India
• Fall of Mayur Hypermarket: Significance of Business Research
• DLF Ltd.: Working Capital Analysis
• Bharati Airtel vs Reliance Communications: Managing Working Capital
• Bajaj Auto: Evaluating the Working Capital Requirements

New Case Studies In Marketing

• Swiggy`s Starhunt Campaign
• `Google Classroom`: The India Challenge
• Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
• Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
• Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
• NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
• Dabur Chyawanprash: Repositioning and Continuous Reinforcement
• Uber: A Rough Road Ahead?
• Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
• Reliance JIO: Leadership Strategy in the Indian Telecom Sector

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL