Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Harish Automobile Repair Shop: A Case of Queuing Theory
• Chandan Creations’: Process Selection Dilemma
• Location of a Production Facility
• Excel Printers: A Startup Company’s Capacity Planning
• Made in India
• Change in Product Layout Leads to Profitability: A Case Study for DSPL
• Takira Motors: Creating Assembly and Process Chart
• Inventory Management through ABC Analysis – A Case Study for Super Sounds Inc.
• Maruti Metal Works: Evaluation of Project using PERT
• Ishikawa Motors Limited: Implimentation of Just-In-Time and Lean Practices
• The House of Garb: Implementing Supply Chain Strategy
• NSPL: Importance of Facility Location in Business Success
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Indian Banking Industry and Bank of Baroda: The Need for Organisational Transformation
• India`s Moon Mission Chandrayaan-3: From Failure to Success
• Baby Milk Powder Contamination at China’s Sanlu: Violation of Business Ethics
• Corporate Frauds: India Inc.’s Response
• Tata Consultancy Services: Managing Liquidity Risk
• SSS’s Experiment: Choosing an Appropriate Research Design
• Differentiating Services: Yatra.com’s ‘Click and Mortar’Model

New Case Studies In Marketing

• India`s Pet Care Brand Heads Up for Tails (HUFT): Growth Story
• Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
• Service Innovation at Amazon India
• Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
• Customer Retention through Loyalty Program at Greenply Industries
• Marketing the Badass SUV in India: Kia Seltos
• Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
• Swiggy`s Starhunt Campaign
• `Google Classroom`: The India Challenge
• Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• The Marketing of Barack Obama
• Dell vs Lenovo: The Competitive Strategies in China
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• New Distribution Initiatives at HLL
• Mahindra & Mahindra (B): An Emerging Global Giant?