Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Delta Air Lines: Flying Out of Bankruptcy?
• Coal India IPO – The Mother of All IPOs
• Banking Reforms in China: Progress and Constraints
• City Couriers: Dilemma in Design Experiment
• Consumer’s Perception on Inverters in India: A Factor Analysis Case
• Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
• Developing a Formal Report – A Case Study of ‘SmartMBA.com’
• Global Stance on Malaria: Using Thurstone Scaling
• New Product Design Experiment at iConnect
• SSS’s Experiment: Choosing an Appropriate Research Design
• Stream: Accomplishing Success Through Perfect Data Analysis
• The Initial Hiccups of a Startup Brand
• Arranging Stock in a Warehouse: Cluster Analysis
• Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
• Exploring Primary and Secondary Data: Lessons to Learn
• Fall of Mayur Hypermarket: Significance of Business Research
• Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling
• Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
• Survey in Trade Show: Participant Communication Instruments
• Made in India

New Case Studies In Marketing

• Reliance JIO: Leadership Strategy in the Indian Telecom Sector
• Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL