Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• The Apple Way of Conducting Meetings
• Thor Industries: Intrapreneurship Initiatives at Recreational Vehicle Leader
• Branding Service: The McDonald’s Way
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Corporate Frauds: India Inc.’s Response
• David Smith: The National Manager’s International Problems
• Volkswagen Das Scandal: A Case of ‘Diesel Dupe’
• Corporate Governance in India
• Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
• Rural Banking – Shifting Paradigms
• Acquisition of Cairn India by Vedanta - Biggest Deal in Indian Oil Sector
• Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth?
• McDonald's in India: Reaching Out Customers with McDelivery
• Sony India’s Retailing Strategies
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Sustainability Development Index: India Inc., Joins
• Corporate Blogging in India: Customer Relationship Management Redefined?
• Hewlett Packard’s Biggest Threat: Its Corporate Clarity
• Medical Tourism: Rise of Asia as Global Healthcare Destination
• MindTree Consulting: Designing and Delivering its Mission and Vision

New Case Studies In Marketing

• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products
• Identifying the Factors Affecting Sales

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?