Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
• Avon Product Inc. – Redesigning its Supply Chain
• Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
• Indian Telecom War: Startup Reliance Takes on Leader Airtel in 4G Services
• Maruti Suzuki India`s Foray into Africa
• Fall of Mayur Hypermarket: Significance of Business Research
• The Making of NEXA
• The Making of NEXA
• Indian Soft Drink: Concentrate Major Rasna Diversifies into Fast Food Retailing: Will it Payoff?
• IT Infrastructure and Business Process Synergy at Meru Cabs Private Ltd.
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Pidilite Industries: Fevicol Success Story
• Saint Gobain’s Diversification Strategies
• Tata's Nano Home, Shubh Griha: Benefitting Bottom of the Pyramid?
• Fortis Healthcare Limited: Corporate Hospital’s Growth Strategies in India
• Tata’s Nano Project: Capital Investment Lessons
• New Airports in India: For Public Benefit or Private Profit?
• Online Advertising: The Emerging Phenomenon
• The Advent of the Internet and the Bargaining Power of the Customer
• Flipkart: The Growth Strategies of India’s First Billion Dollar.Com Company

New Case Studies In Marketing

• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products
• Identifying the Factors Affecting Sales

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?