Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Bank Bailouts and Bonuses: From Financial Bankruptcy to Moral Bankruptcy?
• Satyam Computers’ Corporate Governance Fiasco (G): Maytas Satyam?
• Executive Compensation – Microsoft’s Risk-return Tradeoff
• Parmalat’s Collapse: The Banks’ Bad Debts
• Dell vs Lenovo: The Competitive Strategies in China
• H&M: The Swedish Fashion Discounter in USA
• P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
• Corporatisation of Indian Film Financing in India: Best Practices from Hollywood
• Hiccups in the launch of iTunes Motorola phone in the U.S.
• Nancy Tellem's Competitive Strategies for CBS Paramount Television Network Entertainment Group: The Future Challenges
• UBS: The Swiss Bank in China
• Aldi: The German Wal-Mart?
• IBM’s acquisition of PWCC: The synergies
• Leadership Conundrum: Nike After Knight
• Intel in China
• Indian Auto Component Industry
• Nucor Corp’s Performance driven Organisational Culture: Employee driven competitive advantage?
• Personality: Who is Responsible?
• Bill Gates retreat: Future of Microsoft
• Competency Mapping at ‘The Kolkata Glory’

New Case Studies In Marketing

• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• McDonald's in India: Reaching Out Customers with McDelivery
• Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
• Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
• Pringles– Combating the Launch of Lays Stax
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• P&G’s Tremor – Reinventing Marketing by Word of Mouth
• Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
• Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
• US Bottled Water Industry Faces a New Frontier-Special Interest Group

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• Real Madrid: From A Football Club To A Media Brand
• IKEA in Japan: The Market Re-entry Strategies
• Sony Ericsson’s Alliance: The Synergies
• Dell vs Lenovo: The Competitive Strategies in China
• Dell vs Lenovo: The Competitive Strategies in China
• Louis Vuitton: The Making of a Star Brand
• Mahindra & Mahindra (B): An Emerging Global Giant?
• Lifebuoy in India: Product Life Cycle Strategies
• McDonald’s in China