Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Cisco vs. Juniper – Router Wars
• Performance Management System@TCS
• Mazda’s Magical Turnaround
• Wal-Mart vs. Target: Image Differences and Competitive Responses
• Goldman Sachs Shared Responsibility?
• Google's HR Practices: A Strategic Edge?
• New Distribution Initiatives at HLL
• Troy: Trojan War and Leadership Styles
• Colgate-Palmolive: Leadership Style of Reuben Mark
• Big Pharma R&D
• Novartis' Generic Drug Business: The New Growth Driver
• Novartis: Globalization of Pharmaceutical Research
• The Indian Pharmaceutical Industry: Opportunities and Challenges
• Competency Mapping at ‘The Kolkata Glory’
• Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth?
• A Study of Soap Segment in Indian FMCG Market
• Snow 'n' Fun Resort
• Better off in the Cloud - Case of Bajaj Finance Limited
• Mining for Precious Metals
• The Electric Fan Industry

New Case Studies In Marketing

• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• New Distribution Initiatives at HLL
• Dell in India Targeting SMB Markets: The Differentiation Strategies