Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Lifebuoy in India: Product Life Cycle Strategies
• Swiggy`s Starhunt Campaign
• Fall of Mayur Hypermarket: Significance of Business Research
• SSS’s Experiment: Choosing an Appropriate Research Design
• Growth Strategies of Britannia: India’s Emerging Food Conglomerate
• Wal-Mart’s Growth Conundrum: Should its business model be changed?
• Growth Strategies for Emerging Markets: Nokia in India
• Suzlon Energy: Financing Problems
• Credit Cards – Boon or Bane: An insight into Customer’s Choice: Are We in Savings Management or Expenditure Management?
• Traverse Communications: Identifying Target Customers
• Tata’s Nano: A Small Car with Large Consumer Surplus?
• L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
• Tata Nano: Consumers' Post-Purchase Behavior
• Nitu’s Business School Selection: Riding on an Indifference Curve
• MindTree Consulting: Designing and Delivering its Mission and Vision
• India's Branded Vada Pav Chain Jumbo King’s Ambitious Plans
• Café Coffee Day (CCD) – An Indian Starbucks in the Making?
• The Making of NEXA
• The Making of NEXA

New Case Studies In Marketing

• Marketing the Badass SUV in India: Kia Seltos
• Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
• Swiggy`s Starhunt Campaign
• `Google Classroom`: The India Challenge
• Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
• Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
• Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
• NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
• Dabur Chyawanprash: Repositioning and Continuous Reinforcement
• Uber: A Rough Road Ahead?

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL