Marketing Case Studies
"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.
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Recently Bought Case Studies
View more...- Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
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New Case Studies In Marketing
View more...- Swiggy`s Starhunt Campaign
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Best Selling Case Studies In Marketing
View more...- IKEA in Japan: The Market Re-entry Strategies
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Strategy Execution
Price: $50
Hardcover edition
ISBN 978-81-314-2457-5Going Global: The Challenges vol.I
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Hardcover edition
ISBN 978-81-314-1938-0Change Management
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Hardcover edition
ISBN 978-81-314-1483-5- View all Casebooks »
Case Studies On
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Course Case Mapping For
An Interview with Sunil Cherian (Founder & CEO of BurgerMan)
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Training and Development
Executive Brief with Anjali Mukherjee
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Executive Brief with R.D. Prasad, Product Manager.
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Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
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Executive Brief
Richard B Chase
Richard B Chase is considered the founder of the field of Service Operations Management
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Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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Christopher Meyer is the Chairman of the Strategic Alignment Group
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