Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Branding Service: The McDonald’s Way
• The Indian Hotel Industry (A): The Competitive Dynamics
• Laxmi Nivas Mittal- from obscurity to opulence
• Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Smoking: A Costly Affair Now?
• Reliance Communications: The Technology Dilemma
• Nitu’s Business School Selection: Riding on an Indifference Curve
• The Making of NEXA
• The Making of NEXA
• A Small Peek into Big B’s Car Collections: Does Law of Diminishing Marginal Utility Hold Good?
• Mexican Telecom Industry: (Un)wanted Monopoly?
• Nitu’s Business School Selection: Riding on an Indifference Curve
• Nitu’s Business School Selection: Riding on an Indifference Curve
• A Small Peek into Big B’s Car Collections: Does Law of Diminishing Marginal Utility Hold Good?
• Amazon.com’s Kindle: Publishing Industry’s iPod?
• Low-Cost Carriers: A Sustainable Business Model in the Global Aviation Industry?
• Mexican Telecom Industry: (Un)wanted Monopoly?
• Nitu’s Business School Selection: Riding on an Indifference Curve
• India’s Best CFO; Praveen Kadle

New Case Studies In Marketing

• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?