Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Dell's Turnaround Strategy
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Took Pulse of the Market before Giving One to it
• Goodwill Hunting: Hunting For Change, Haunting for Hunting
• Training & Development Effectiveness at Big Bazaar
• Hyundai's 'Santro' in India: Product Life Cycle Strategies
• Hyundai Motor: Facing Challenges
• Sun Pharmaceuticals in 2004
• Chandan Creations’: Process Selection Dilemma
• Snapdeal – From Troubling Times to Turnaround
• Talent Management : The GE Way
• Wipro’s Azim Premji: Level 5 Leadership Style?
• New Age Indian Entrepreneurs
• Indian Retail Banking: Attracting More MNC Banks
• Union Bank of Switzerland: The Banking Way
• The Appreciating Canadian Dollar: The Implications for Canadian Economy
• America’s Dollar Policy – Weak Dollar Vs. Strong Dollar
• The 1994 Devaluation of Mexican Peso and After
• US Financial Crisis: Is It the Moment for Bretton Woods II?
• Yuan: To Peg or Not to Peg

New Case Studies In Marketing

• Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
• Swiggy`s Starhunt Campaign
• `Google Classroom`: The India Challenge
• Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
• Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
• Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
• NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
• Dabur Chyawanprash: Repositioning and Continuous Reinforcement
• Uber: A Rough Road Ahead?
• Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL