Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Cash @ Infosys: Is It Really Adding Value?
• Bajaj Auto: Evaluating the Working Capital Requirements
• Dell Back to the Future?
• NESTLE: The Organizational Transformation
• Xerox’s Turnaround: Anne Mulcahy’s “Organizational Change”
• ABB India : Gaining Power
• Indian Banking Industry and Bank of Baroda: The Need for Organisational Transformation
• Maruti Udyog Ltd. to Maruti Suzuki Ltd.: Celebrating 25 Years of Corporate Transformation
• Delta Air Lines: Flying Out of Bankruptcy?
• Coal India IPO – The Mother of All IPOs
• Banking Reforms in China: Progress and Constraints
• City Couriers: Dilemma in Design Experiment
• Consumer’s Perception on Inverters in India: A Factor Analysis Case
• Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
• Developing a Formal Report – A Case Study of ‘SmartMBA.com’
• Global Stance on Malaria: Using Thurstone Scaling
• New Product Design Experiment at iConnect
• SSS’s Experiment: Choosing an Appropriate Research Design
• Stream: Accomplishing Success Through Perfect Data Analysis
• The Initial Hiccups of a Startup Brand

New Case Studies In Marketing

• Reliance JIO: Leadership Strategy in the Indian Telecom Sector
• Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL