Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Apex Tours & Travels: Analysing Consumer Preferences on Tourism
• Marketing Dilemma for 'Elan' Jeans Brand
• Cost of Equity: A CAPM Approach
• WhatsApp Acquisition by Facebook
• Acquisition of Prestige Brands by Tata Motors: The Challenges
• HDFC's Acquisition of Centurion Bank: Aiming for No.1 among India’s Private Sector Banks?
• Lafarge: Concretising Indian Presence by Acquiring L&T's RMC Division
• ONGC's acquisition of Imperial Energy – Can it be profitable?
• HCL's Acquisition of Axon: A Right Decision in the Gloomy IT Scenario?
• Mars-Wrigley Merger: Changing Dynamics of Global Confectionery Industry
• Seagate’s Acquisition of Maxtor: Strengthening Storage leadership?
• Tapping Emerging Markets through Acquisitions:A Right Move by L’Oreal?
• Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
• Avon Product Inc. – Redesigning its Supply Chain
• Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
• Indian Telecom War: Startup Reliance Takes on Leader Airtel in 4G Services
• Maruti Suzuki India`s Foray into Africa
• Fall of Mayur Hypermarket: Significance of Business Research
• The Making of NEXA
• The Making of NEXA

New Case Studies In Marketing

• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products
• Identifying the Factors Affecting Sales

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?