Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Economic Superpower: The Race between China and India
• Galloping Oil Prices: Supply-Demand Dynamics
• Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’?
• Mobile Telephony in India: Would Cheaper Rates Bring More Profits?
• Perfect Competition under eBay: A Fact or a Factoid?
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
• Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
• Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
• Mahindra & Mahindra (B): An Emerging Global Giant?
• McDonald's in India: Reaching Out Customers with McDelivery
• Employee Engagement at Taj Hotels
• Employee Engagement Employer and Employee’s Delight
• Age Diversity at Ashok Leyland Ltd.: Narrowing the Generation Gap
• Shreya Ukil vs. Wipro: Lessons in Workplace Gender Discrimination
• Effective Wisdom and Leadership Development: A Case of BBC
• Cisco vs. Juniper – Router Wars
• Performance Management System@TCS
• Mazda’s Magical Turnaround
• Wal-Mart vs. Target: Image Differences and Competitive Responses

New Case Studies In Marketing

• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies
• Corpus Electronics: Decision to Segment the Market for Convergence Products

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• New Distribution Initiatives at HLL
• Mahindra & Mahindra (B): An Emerging Global Giant?