Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• The Making of NEXA
• The Making of NEXA
• Dr. Reddy’s Laboratories: Financial Forecasting
• Effective Wisdom and Leadership Development: A Case of BBC
• Leadership Re-organisation: Wipro's Co-CEO Model
• Xerox’s Turnaround: Anne Mulcahy’s “Organizational Change”
• Innovation at Whirlpool: The DNA of Corporate Culture
• Ban on Public Smoking vs Imposition of Tax on Tobacco
• The U.S Steel Industry and the Tariff Policy of Bush
• Medical Tourism: Rise of Asia as Global Healthcare Destination
• McDonald's in India: Reaching Out Customers with McDelivery
• Wipro’s Azim Premji: Level 5 Leadership Style?
• Cost of Equity: A CAPM Approach
• India’s Suguna Poultry Farm Ltd.: Can it Go Pan-India with its Current Business Model?
• Innovation at Whirlpool: The DNA of Corporate Culture
• A Small Peek into Big B’s Car Collections: Does Law of Diminishing Marginal Utility Hold Good?
• HUL Delisting?
• Employee Engagement at Taj Hotels
• 3M: Cultivating Core Competency
• Tata Nano: Consumers' Post-Purchase Behavior

New Case Studies In Marketing

• Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL