Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Tata Nano: Consumers' Post-Purchase Behavior
• Bank of Baroda: The Re-branding Strategies
• Tata’s Nano: A Small Car with Large Consumer Surplus?
• Essel Propack: From Indian to Transnational
• Gitanjali Groups Retail Expansion Strategies
• Fall of Mayur Hypermarket: Significance of Business Research
• Ford in China: Learning from Experience
• Mahindra & Mahindra (B): An Emerging Global Giant?
• Mahindra & Mahindra (A): Transformation of an Indian Family Business into a globaly Competitive Firm
• Mahindra Scorpio Entering the US Auto Market: Advent of a Global Brand?
• Personality: Who is Responsible?
• Walmart`s Entry into Indian Online Retail via Flipkart Acquisition
• Indian Financial System
• Steel Authority of India: Facing New Challenges
• Business Confidence? Very High; Consumer Spending? Very Low: How to get the German Consumer to Spend More?
• Lifebuoy in India: Product Life Cycle Strategies
• Zomato: Can it win the Battle for Leadership in India’s Food Tech Market?
• Indian Retail Models: Reliance Retail vs ITC Retail vs Future Group Retail
• Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
• Samsung vs LG: Similar Goals, Dissimilar Strategies

New Case Studies In Marketing

• Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA
• Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
• Gitanjali Group`s Brand Management Strategies
• Gitanjali Group`s Brand Management Strategies

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL