Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• MyGate at the Gate: Digitizing Apartment Security in India
• Acquisition of Patni by iGate
• Tata Motors and Jaguar-Land Rover: Made for Each Other?
• Tata Steel's Corus: Making of a Deal
• US AIRWAYS-AMERICA WEST MERGER
• Walmart`s Entry into Indian Online Retail via Flipkart Acquisition
• Reliance ‘Power’ful IPO
• Differentiating Services: Yatra.com’s ‘Click and Mortar’Model
• India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
• Indian Consumer Market: India Emerges, Indian Consumers Surge
• McDonald's Localization Strategy: Brand Unification, Menu Diversification?
• Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
• Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
• Tata Nano: Consumers' Post-Purchase Behavior
• Online Shopping Behavior: Indian Vs International Consumers
• DLF Ltd.: Working Capital Analysis
• Tata Indica: Stretching & Leveraging Resources
• Hyundai’s “Santro” in India: Product Life Cycle Strategies
• Insurance Australia Group: Expansion Strategies
• Global Oil Prices: Demand Side vs Supply Side Factors

New Case Studies In Marketing

• Uber: A Rough Road Ahead?
• Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
• Reliance JIO: Leadership Strategy in the Indian Telecom Sector
• Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
• Took Pulse of the Market before Giving One to it
• A Product-based Branding Strategy: Bajaj Auto - Will It Work?
• Aam Aadmi Party: Leveraging on Social Media
• Gitanjali Groups Retail Expansion Strategies
• The Making of NEXA
• The Making of NEXA

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• Dell vs Lenovo: The Competitive Strategies in China
• The Marketing of Barack Obama
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• Mahindra & Mahindra (B): An Emerging Global Giant?
• New Distribution Initiatives at HLL