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Positioning, Repositioning, Reverse Positioning Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
POS0042 Aam Aadmi Party: Leveraging on Social Media
TRT0106IRC Whole Foods Market: Image Makeover Strategy in Troubled Times
POS0041IRC Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off?
POS0039IRC Indian FMCG Player Dabur: Repositioning its 'Real Activ'
POS0038IRC India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff?
POS0037IRC India's Janaagraha: Empowering the Urban Citizen
MM0044 Dubai Duty Free: Promotion and Expansion
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
POS0035 Fairness Products Market in India: Who is the ‘Fairest’?
POS0021 Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
POS0009 Hyundai's 'Santro' in India: Product Life Cycle Strategies
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies
MM0022 DELL’s Dilemma: Corporates or Consumers?
POS0033P New Fiat 500: Revival of a Heritage Brand
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?


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