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Positioning, Repositioning, Reverse Positioning Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
POS0015 Capsule Hotels: A Case of Reverse Positioning
POS0034B The Changing Face of MTV
POS0031B Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
POS0026A Samsonite’s Repositioning Strategies
POS0023K Acer’s Positioning in the Indian Laptop Segment
POS0014 Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
POS0012 Fopp UK Music Retailer (B): The Costs of Over Exposure
POS0028P Unilever in India - Giving a New life to Lifebuoy
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
POS0025K Old Spice: P&G's Repositioning Strategy
CCA0022 BSkyB: James Murdoch's 'Differentiating' Growth Strategies
BSM0036 Logan - The No Frills Luxury Car From Renault
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
POS0030 Best Buy's 'Customer Centricity' Model: The Segmented Stores
POS0010 Gucci: Robert Polet’s Repositioning Strategies
POS0007 iMAC G5’s Success: iPod’s Halo Effect
COM0069 Vodafone: Losing Connectivity in Japan?
COM0064 Shatto Milk Co: Profiting by Differentiation
COM0053 Jungle Jim's International Market vs. Wal-Mart: Jungle Jim's Differentiation Strategies

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