Industry Case Studies, Beverages Case Study

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Beverages Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MAA0220IRC United Spirits' Acquisition of South Indian Balaji Distilleries: A Smart Move?
MAA0190IRC InBev's Acquisition of Anheuser-Busch: A Mega Cross-Border Deal
MAA0181IRC Creating "Miller Coors"- A Need Based Friendship?
IPD0099 PepsiCo: Breeding Reverse Innovation in India
GGL0068IRC Inbev's Growth Strategy in China: Targeting Clustered Territories
DIS0030IRC Indian Soft Drink: Concentrate Major Rasna Diversifies into Fast Food Retailing: Will it Payoff?
COS0101IRC SABMILLER: IS BAVARIA THE RIGHT ANDEAN FIT?
COM0261IRC WAHAHA: POSING A THREAT TO COCA COLA AND PEPSI IN CHINA
BBP0116IRC Brand Kingfisher – Creating a Lifestyle Brand
MAA0164 InBev's Acquisitionof Anheuser-Busch – American Beer with Belgian Spirit?
GGL0016 Coca-Cola- Contentious Overseas Business Practices
BBP0105 Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MAA0147 Cadbury Schweppes: Demerging its US Beverages Company
HRM0041B Tata Tea and the Employee Buy Out Model
GRS0192A Russian Standard’s Global Growth Strategies
GRS0187A Bionade Soda (B): Organic Growth Conundrum

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