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Market Entry Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MES0103IRC Vogue in India: The Market Entry Strategy
MES0102IRC Virgin Mobile's Entry Strategies in India
MES0101IRC Tesco's Big Plans To Enter Indian Retail
MES0100IRC Tesco in Japan – Experimenting with Retail Formats
MES0099IRC Tesco in China: Opportunities and Challenges
MES0098IRC Telenor's Entry into Indian Mobile Market: Too Late and Expensive?
MES0097IRC Standard Chartered: Invading into Mainland China
MES0096IRC Sanpaolo: Establishing its Footprint in Serbia
MES0095IRC Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?
MES0094IRC IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?"
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
GGL0070IRC Mahindra Scorpio Entering the US Auto Market: Advent of a Global Brand?
GGL0053 Cairn India: Globalisation vs Government Intervention
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
BSM0065 Metro in India: Can It Carry Forward With Its Cash& Carry Model?
BSM0063 Walmart-Bharti Retail Alliance in India: The Best Way Forward?
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
MM0024 IKEA in Japan: The Market Re-entry Strategies

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