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Market Entry Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MES0087 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0074C Harley-Davidson: Market Entry Strategies in India
MES0073C Barclays’ Entry into India: Strategies and Prospects
MES0085C Shanghai Tang: Taking Chinese Fashion to the World
MES0072B Vespa's Entry Strategies for the US Market
MES0071A Vodafone’s Branding Dilemma in India
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0069C Bharti Wal-Mart Tie-up: Opportunities and Challenges
MES0065C Yahoo! China: Challenges
MES0064 Walt Disney Co. (B): Disney in India
MES0084A Indian Hair Color Industry: L’Oréal’s Foray
MES0062K Dell`s Entry into Gaming PC: The Decision Dilemma
MES0061K IKEA: Re-entering The Land of Rising Sun
MES0060B United Parcel Service: Expanding in China

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