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Growth Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
GRS0222 Flipkart: The Growth Strategies of India’s First Billion Dollar.Com Company
GRS0221 Unilever Brings Frugal Innovation into Europe
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
MAA0201IRC MITTAL'S MASTER STROKE: BUILDING GLOBAL EMPIRE THROUGH ACQUISITIONS
GRS0202IRC Citigroup: Strengthens its Presence in CEE
GRS0201IRC China Life, the World's Largest Insurer: Growing Prospects and Challenges
GRS0200IRC Cathay Pacific's Aggressive Expansion in Downturn
GRS0199IRC Baosteel's Aggressive Inorganic Growth Strategy: The Cost Factor
GRS0197IRC APPLE COMPUTER: FROM CLASS TO MASS?
GGL0069IRC Lotte, a South Korean Confectionery Company’s European Expansion Strategies
GGL0068IRC Inbev's Growth Strategy in China: Targeting Clustered Territories
GGL0067IRC HYUNDAI MOTOR IN AMERICA
GGL0057IRC Acer Creating New Growth Platforms: Will it Sustain Global PC Wars?
GGL0054 Cemex’s Cost of ‘Globalised’ Growth – The Cash Crunch?
COS0091 Kaya's Expansion Spree: Taking Toll on Profits?
GRS0195C IBM’s ‘On –Demand’ Strategy: The Strategic Rationale
GRS0194B Rediff, Indian Communication Giant's Strategies: Beat Rivals at Home?
GRS0193B Lufthansa Spreading its Wings in the US through JetBlue
GRS0192A Russian Standard’s Global Growth Strategies
GRS0191A Kingfisher Airlines International Route Expansion Plans: Will it Succeed?

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* Teaching Note
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