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  International Strategy: The Dynamics of Global Management

  Case studies featured in this book

  • Comparative Cost Advantage and the American Outsourcing Backlash
  • Lenovo's Brand Building Strategies: Taking the Competition to Competitors with "Transactional Model"
  • Micro Credit: Case of Bank Rakyat Indonesia

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  Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases

  Case studies featured in this book

  • From KaZaA to Skype
  • Atkins Nutritionals- Market driven business model

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  Strategic Management and Competitive Advantage: Concepts and Cases (2nd Edition)

  Case studies featured in this book

  • Bill Drayton's 'Ashoka': The Social Entrepreneur's 'Social Enterprise'
  • Crisis Management- The Jet Blue Way
  • L'Oreal's Growth Strategy : The Body Shop Acquisition

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  Services Marketing in Asia - A Case Book

  Case studies featured in this book

  • Low Cost Carriers in Asia
  • Indian Call Centers (A): Rising Employee Attrition
  • India as an Outsourcing Destination: Competitive Advantages and Core Competencies

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  Buy This Book

  Marketing Management: International Perspectives

  Case studies featured in this book

  • Business Environment in China
  • McDonald’s in China
  • Dell vs Gateway
  • Sanofi-Synthelabo's Growth Strategies
  • Organised Retailing in India - Opportunities & Challenges
  • Rural Marketing: Indian Experiences
  • The Tata Group: Going Global
  • Brand Extensions: The Marico Way
  • Managing Brand Reputation: The Case of Coke, Pepsi and Cadbury in India
  • Business in India: The LG Way
  • LG: Rural Marketing in India
  • Cafe Coffee Day's Expansion Strategies
  • Electrolux in India: Branding Blues
  • Political Advertising in India
  • Entertainment and Media Outsourcing in India
  • Dotcoms in India