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Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Studies
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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MCS0016 The Marketing of Barack Obama
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0012 PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model
MCS0009 Madison Avenue: Changing Business Model
MCS0008 DVRs and Advertising Industry: Opportunity and a Threat?
MCS0007 Political Advertising in India
MCS0005 Celebrity Endorsement – Through the Ages
MCS0004 Online Advertising: The Emerging Phenomenon
MCS0002 WPP Group Plc: Inorganic Growth Strategies
MCS0001 Drug Advertising in the US: Issues and Implications
MCS0003 Advertising in China – Threats and Opportunities

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