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Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MCS0009 Madison Avenue: Changing Business Model
MCS0008 DVRs and Advertising Industry: Opportunity and a Threat?
MCS0007 Political Advertising in India
MCS0005 Celebrity Endorsement – Through the Ages
MCS0004 Online Advertising: The Emerging Phenomenon
MCS0002 WPP Group Plc: Inorganic Growth Strategies
MCS0001 Drug Advertising in the US: Issues and Implications
MCS0003 Advertising in China – Threats and Opportunities
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* Teaching Note
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