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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0007 James Bond – A Meta Brand?
BBP0020 Mattel Inc.’s Barbie: Brand Merchandising Strategies
BBP0034 Ford's Lincoln: The Re-branding Strategies
BBP0036 Tesco, UK’s Largest Group in US: Brand Building Strategies
BBP0073K Tom Cruise at United Artists: The Potential Prospects and Perils
BBP0083A Bank of America: Brand Positioning Strategies
BBP0086P Nike Getting into the Subsidiary Brands: Will it Work?
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
BBP0119IRC Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
BBP0125IRC James Bond and Product Placements: Marketers’ Cine Connection with the Meta Brand
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BECG079 Genetic Engineering: Questions of Ethics and Effectiveness
BENV011 Germany's 'Green Dot' Waste Management System
BRM0014 Arranging Stock in a Warehouse: Cluster Analysis
BSM0033 Big Media’s “On-Demand” Entertainment: What’s the Business Model?
BSM0040 Dell's Direct Model: In Need of Change?
BSM0054 Rise and Fall of Subhiksha
BSM0056A Dell Business Model (B): A case for Business Model innovation
BSM0070IRC Low-Cost Carriers: A Sustainable Business Model in the Global Aviation Industry?

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