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GM Case Studies

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Page 11 of 15

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG064 Madura Garments - Marketing Branded Men's Wear n India
MKTG083 Branding a Commodity - The Tata Steel Way
MKTG107 Zee Telefilms' Competitive Strategies
MKTG109 Arvind Brands' Competitive Position in the Indian Branded Apparel Market
MKTG125 Segway - Still Off-balance?
MKTG137 BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG141 Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG171 Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
MKTG181 Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal
MKTG210 Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
MKTG213 Marketing Ghajini: Bollywood's Biggest Blockbuster
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MKTG217 IBM Corporation: Targeting the LGBT Segment
MKTG229 Marketing Pristiq: The Advertising Challenge
MKTG254 Developing a Personal Selling Strategy
MKTG256 Crisis Management at Toyota
MKTG258 GlaxoSmithKline`s New Sales Force Compensation System in the US
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?

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