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GE Case Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 1 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0002 AmorePacific: Creating Global Brands
BBP0004 GIORGIO ARMANI’S Growth Strategies
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0013 Master of Wine: Creating a Unique Brand
BBP0014 Burger King-Revitalizing the Brand
BBP0015 GAP and Banana Republic – Changing Brand Strategies with Fashion
BBP0017 Puma: Reclaiming its Pride
BBP0019 AMD's Growth Strategy
BBP0020 Mattel Inc.’s Barbie: Brand Merchandising Strategies
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
BBP0025 France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0029 MG Rover,the Fall of an Iconic Brand The Blame Game Continues
BBP0030 Harley-Davidson Making the Cult Brand and After
BBP0031 Cadbury Schweppes' Beverage Business: Brand Unification and the Dilemmas
BBP0034 Ford's Lincoln: The Re-branding Strategies
BBP0037B Adidas in the USA- Bouncing Back
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0039B Stealth Marketing: R.J. Reyonlds Targeting youth
BBP0041B Cafédirect (A) : Brand with a Concience

Case Studies by Company -"G"

 

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