Business Case Studies, Corporate Governance & Business Ethics Case Study

Help
Cart:
Check Out
 

Case Categories

Companies & Organizations

Home » Case Studies » Marketing Strategies / Strategic Marketing Case Studies

Marketing Strategies / Strategic Marketing Case Studies

In case you are not able to complete the transaction successfully, please send an email to info@ibscdc.org

Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0073 Took Pulse of the Market before Giving One to it
MM0072 The Making of NEXA
MM0071 Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
MM0070 Gitanjali Group`s Brand Management Strategies
MM0069 Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0066 Pringles– Combating the Launch of Lays Stax
MM0065 Samsung vs LG: Similar Goals, Dissimilar Strategies
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0059 The Price War: Netflix vs Blockbuster
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0056 Samsung Electronics in 2005
MM0055 Private Labels in Europe: Potential Threats for Brands?
MM0054 Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies
MM0053 Mobile Phones: The Advent of a New Advertising Medium

Advertisement

* Reprint

  • For reprint requests in a text book or a case book, please write to info@ibscdc.org. The reprint permission given will be for one time use and non-exclusive rights will be provided to publish the case. The copyright will remain with IBS Case Development Centre (IBSCDC).
  • Customer can also buy reprint permissions to use the selected case(s) in classroom for one year period from the time of purchase and a maximum of 200 copies.

* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»

Advetisement

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 203, Telangana, INDIA. Mobile: +91- 9640901313, E-mail: info@ibscdc.org

©2018 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap