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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0091 Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
MM0089 Service Innovation at Amazon India
MM0088 Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
MM0087 Customer Retention through Loyalty Program at Greenply Industries
MM0086 Marketing the Badass SUV in India: Kia Seltos
MM0085 Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
MM0084 Swiggy`s Starhunt Campaign
MM0083 `Google Classroom`: The India Challenge
MM0082 Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
MM0081 Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
MM0080 Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
MM0079 NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
MM0078 Dabur Chyawanprash: Repositioning and Continuous Reinforcement
MM0077 Uber: A Rough Road Ahead?
MM0076 Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
MM0075 Reliance JIO: Leadership Strategy in the Indian Telecom Sector
MM0073 Took Pulse of the Market before Giving One to it
MM0072 The Making of NEXA
MM0071 Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
MM0070 Gitanjali Group`s Brand Management Strategies


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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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