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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0049 Honda in China: Government Regulations and Firm’s Strategy
MM0048 Harry Potter: Global Marketing Strategies
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0044 Dubai Duty Free: Promotion and Expansion
MM0043 Dell's Business Model: Is it Time to Reinvent?
MM0042 De Beers: The Right Hand Ring campaign
MM0041 De Beers' Corporate Transformation: The Competitive Pressures
MM0040 Competition in China’s Luxury Car Market
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0037 Branding – The Asian Dilemma
MM0036 Avon: Direct Selling in China
MM0035 Automobiles: Made in China, Sold in USA?
MM0034 ASDA: Betting on Low Prices?
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
MM0032 Acquire and ascend – e-Bookers way
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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