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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0045 Emergence of China in the Global E-Commerce Market (B):’s Surge
MM0044 Dubai Duty Free: Promotion and Expansion
MM0043 Dell's Business Model: Is it Time to Reinvent?
MM0042 De Beers: The Right Hand Ring campaign
MM0041 De Beers' Corporate Transformation: The Competitive Pressures
MM0040 Competition in China’s Luxury Car Market
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0037 Branding – The Asian Dilemma
MM0036 Avon: Direct Selling in China
MM0035 Automobiles: Made in China, Sold in USA?
MM0034 ASDA: Betting on Low Prices?
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
MM0032 Acquire and ascend – e-Bookers way
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0134IRC Subway in the US: Challenges of Extending Product Mix


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* Teaching Note
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