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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MKS0091C Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0011P Frito-Lays: Healthy Food Initiatives
POS0028P Unilever in India - Giving a New life to Lifebuoy
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0098B Smirnoff’s Reunion With Bond
MKS0097B Barbie: Less Attractive to Kids?
MKS0096A Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
MKS0086K FIFA Worldcup 2006: A Kickoff for Advertisers
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0080C Ad Wars-Yahoo! versus Google
MKS0079P Wikipedia: Can it Survive its Own Success?
MKS0076P The US Beer Industry: Adding Cheer to Beer
MKS0073P Reinventing Avon
MKS0071P MTV – Staying Cool in the New World

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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