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Blue Ocean Strategy Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
SCJ0026IRC DHL: Chalking Success by Partnering with its Rival UPS?
MCS0016 The Marketing of Barack Obama
BOS0015IRC Tata Nano: Host to a Global Dream ?
BOS0014IRC Stage Musicals: Altering the South Korean Entertainment Landscape?
BOS0013IRC Ronnie Screwvala: Trying to professionalise Bollywood?
BOS0012 Virtual World's 'Second Life': INSEAD's New Campus
BSM0046 Sridhar Vembu and AdventNet Inc’s Zoho: Micheal Dell of Software Industry?
BOS0011K Casinos Blue Ocean for Private Equity-after Change
BOS0010A LG Electronics: The Blue Ocean Strategy
BOS0009 Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
BOS0008 Deutsche Bank's Corporate and Investment Banking: The Anshu Jain Way
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BOS0006 Toyota’s Prius: A Revolution or a Fad?
BSM0031 Music Piracy and iTunes
INA0024 USA’s Banking Industry’s Growth Strategies: CitiGroup’s Unconventional Wisdom
COM0023 Building Competencies: The Korean Way
BSM0007 TiVo: Pioneering the Interactive Television
BOS0005 The Napster Sour Note in Bertelsmann’s Symphony
BOS0003 Cirque du Soleil: The Making of an Entertainment Brand
BOS0002 Utility Computing: IBM On-Demand


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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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