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Adidas in the USA- Bouncing Back
Wendy's Advertising Strategy in 2006 Where's the Beef.
Stealth Marketing: R.J. Reyonlds Targeting youth
Absolut Sequel? Absolut's new advertising campaign in 2006 in the US
Cafédirect (A) : Brand with a Concience
Bollenbach : Consolidating the Hilton Brand
Kroger : Serving Customers through Multiple Formats
Star Wars : A Star Brand
Marlboro : From Mass Marketing to New Age Promotions
Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
Old Spice: Strategies to transform its brand image
MindTree Consulting: Designing and Delivering its Mission and Vision
Hong Kong Disneyland: Appeasing the Dragon
Starbucks in France: Teething problems
Coca-Cola in Germany (Part A) Challenges due to Deposit Law
New York : Recovering from9/11?
Ford : Built for the Road Ahead
Dell’s Recall of Batteries: Would it Taint Dell’s Image?
Problems Galore at Dell: Signs of a Downfall?
Vodafone: Losing Connectivity in Japan
Wal-Mart’s Struggle in Japan
Microsoft: Struggling in China?
Unrest at Volkswagen: Who Takes the Decisions?
Snags in Wendy’s
Volkswagen: Turnaround in China?
Winn-Dixie Stores, Inc.: Will it be able to Turnaround?
Automobili Lamborghini: Growth After Bankruptcy
Heineken's Amstel Light Struggles to Recoup its No.1 Position in the US: Would its Strategy Work?-Case Study
Boeing: Back on the Track?
Delta Air Lines: Flying Out of Bankruptcy?
British Broadcasting Corporation: Grim Future Ahead?
Circuit City's Turnaround Strategies: Can the ex-Numero Uno Bounce Back?
Hybrid Digital Radio, an upgrade to terrestrial radio: Will it bring back the listeners?
Lowe's Companies, Inc.: Will its EPM Strategies Payoff in Canada?
Obesity: Fading McDonald's Image
Avon Gives itself a makeover
Radio-Shack's Revival Plan: Way to Success?
Sony Corporation : Turning Around the Television Business
Wal-Mart in Germany (Decline) : Part (A)
wal-Mart in Germany (Revamp strategies) - Part (B)
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