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India-related Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
SEP0019 Rural Opportunities Production Enterprise (ROPE) International: Success With Social Entrepreneurship?
SEP0018 International Development Enterprise India's (IDEI) Affordable Irrigation Technology: Making a Big Social Impact? * Award Winning Case Study
SDN0014 Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
SDN0013 McDonald's in India: Reaching Out Customers with McDelivery
OPM0031 Bamboo House India: A Case of Queuing Theory
OPM0029 Bamboo House India:Reducing Uncertainty in Project Completion Using PERT
MRS0004 Traverse Communications: Identifying Target Customers
MRS0003 Celebrity Endorsements and Product Categories
MRS0002 Apex Tours & Travels: Analysing Consumer Preferences on Tourism
MRS0001 Marketing Dilemma for 'Elan' Jeans Brand
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MEBE0037 Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’?
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
IPD0100 The Popularity of Assembled Personal Computers in India
IPD0099 PepsiCo: Breeding Reverse Innovation in India
INA0123 Medical Tourism: Rise of Asia as Global Healthcare Destination
INA0122 Corporatisation of Indian Film Financing in India: Best Practices from Hollywood


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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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