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India-related Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
GOV0047 Satyam Computers Corporate Governance Fiasco (G): Maytas Satyam?
GGL0055 Global Footprints of the Indian MNC, Marico: The 3L Strategy
GGL0053 Cairn India: Globalisation vs Government Intervention
FMB0014 India's Apollo Tyres (A): The Family-Run Firm's Global Fortunes
FCF0009 Indage Vintners Limited: Debt Hangover!
ENT0025 Azaad Bazaar, India's First LGBT Online Store: When Will Its Bazaar Have 'Azaad'?
DIS0029 Moser Baer’s Pricing Strategies: Competence-based and Value-driven?
CSB0031 Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
CSB0030 Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0028 Tata Nano: Consumers' Post-Purchase Behavior
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
COS0092 Western Union In India: The Rural-Market Focused Strategy
COS0091 Kaya's Expansion Spree: Taking Toll on Profits?
CCA0056 Eveready's LED Lantern: Overstretching Its Core Competency?
BSM0066 Private Labels in India (A): What’s in Store?
BSM0065 Metro in India: Can It Carry Forward With Its Cash& Carry Model?
BSM0064 Private Labels in India (B): (Kishore Biyani’s) Future Group’s Private Label Strategy

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* Teaching Note
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Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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