1. To understand the conceptualisation of Nano car as the world’s cheapest car by Tata Motors and analyse the causes and concerns in taking the car from drawing board to board room to the shop floor
2. To debate on whether the introduction of Tata Nano would herald the new age of small cars in general and whether India can become the hub for small cars in particular
3. To understand the bottlenecks involved in the production ofTataNano and critically examine the influence of those bottlenecks on the buying behaviour of the customerswhile purchasing Tata Nano, as well as on the brand Tata and its impact on the brand loyalty thereof
4. To debate on the success of Tata Nano car in the wake of consumers’ post-purchase perceptions and assess their levels of dissonance
5. To raise a general debate on addressing all the possible cognitive dissonance touch points in the case of new products – launched either by an existing and established company or a new company.

What these two videos are about?

These two videos can be used along with the case study: "Tata Nano: Customers' Post-Purchase Behavior". These videos capture the views of 8 Tata Nano customers. All these 8 customers are from Hyderabad, India. These videos can also be used for:

• (a) Understanding the post-purchase behavior of customers, especially in the case of new products, and
• (b) Understanding the concept of cognitive dissonance - reasons for cognitive dissonance, cognitive dissonance levels and sources of cognitive dissonance in new products.