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Check Out Rocks with its Unique Business Model
(An Interview with Mr.Kalyan Manyam, Co-founder and CEO,

Entrepreneurial Beginnings & Challenges

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Duration: 2:56 min

The Business Model

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Who is this video about? has become India’s No.1 entertainment social network in no time. is an online and mobile based social networking site for connecting Indians across the Globe. It allows members to build and leverage their network of contacts in incredibly powerful ways. It is a place where you can Invite, Connect, Share, Speakout and Have fun. The platform is designed to provide the users with unlimited freedom of expression. Plus, they can invite their non-Indian friends too to experience the rich Indian culture through is owned by Phonelinx Communications. Phonelinx was started with a vision to be the ultimate Mobile lifestyle solution company. One of the strongest desires was to build a one stop mobile destination for Indians across the globe.

To achieve their vision the co-founders, Mr. Kalyan Manyam and Dr. Vishnu started off with through which they were hoping to build a large community of friends to whom they would introduce Internet interactivity on Mobile phone. They started with Free 2 way SMS as the first mobile feature to let their members get used to using their mobile phone for online interactivity. They eventually rolled out many more features which would slowly mature the mobile usage in India. stands out from bigger and global rivals (Orkut,,,, etc) in several ways - Mobile strategy, Free Media convergence (Photos, Forums, Classifieds, and Blogs etc), Entertainment features, Customization features, Social reform angle, etc – that the founders hope would keep in good stead.

What is this video about?

Prior to Indyarocks, Kalyan Manyam was heading the APAC sales/alliances for a niche US based Product Company. When he was 23 years old, he also had founded a health care technology firm - Innova Health Systems Ltd. which got acquired later.. He is an active member of TiE Hyderabad chapter. He has been on the program committee for TiE-ISB-connect conference for 2 years. He is also an active member of Naandi foundation.

Recommended to use this video for:

  1. Understanding the entrepreneurial journey of Mr. Kalyan Manyam, the Co-founder and CEO of
  2. Understanding the business model of a social networking entertainment site/portal
  3. • Understanding the privacy, copyright and other legal issues involved in operating a social networking site, especially in a country like India.

Video Details

Title : An Interview with Mr. Kalyan Manyam CEO & Co-founder of
Released Date : 14th March,2009.
Interviewed by : Sachin Goel and Rohit Anand
Price : $ (1000 INR)
Duration : 20 min
Keywords : Entrepreneurship, Entrepreneurs, First-Generation Entrepreneurs, Indian Entrepreneurs, Social Networking, On-line gaming,, Business Model, Revenue Model, Sourcing of Funding for a Start Up, Start Up Funding, Bootstrap Financing

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