Case Studies in Going Global, Strategic Management, Corporate Strategy, MBA Case Studies

Going Global Case Studies

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
GGL0001	Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain
GGL0002	Fisher-Price’s Global Expansion: Toying with Customisation
GGL0003	Yandex, Russia’s Search Engine: Googling for Growth in Google’s Backyard
GRS0016	The Tata Group: Going Global
GRS0119	Indian Institutes of Management (IIMs): Going Global
GRS0180B	Gazprom: The leading Energy Giant going Global
GRS0252K	Brand `Bollywood`: Going Global
GRS0253K	Jollibee Foods: Going Global
MES0098	China Europe International Business School (CEIBS): Going Global
MKS0082A	Rasna Going Global
TRT0074	Perils of Going Global: WPP's Italian Imbroglio