Business Case Studies, Executive Interviews, Melissa Raffoni on Strategy Execution

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Interview with Melissa Raffoni on Strategy Execution

September 2008 - By Dr. Nagendra V Chowdary

For firms operating in complex environments, three keys (Measurement, Clarity and Procrastination Management) are increasinglymore important. The environments inwhich these firms exist tend to be dynamic, so your plan could change overnight.
– Melissa Raffoni
Effective executive interview with Melissa Raffoni on Strategy Execution

Melissa Raffoni is recognized for her unique talent to assist CEOs in advancing their companies—by providing high value services and customized programs that transform business strategies into action. Melissa has over 15 years of management and consulting experience, the last ten of which have been spent working with successful CEOs of mid-size companies who shared the universal goal of sustained growth.

She also runs meetings that are guaranteed to bring out the best ideas and best solutions with a collaborative style

    that challenges a CEO, while allowing for creative solutions. Her experience with senior executives of various companies gives Melissa a unique perspective on management across many different industries.

    Before starting Raffoni CEO Consulting, Melissa was a Managing Principal Consultant at Oracle, where she helped build the Organizational Change Management practice and coach senior executives on how to communicate and execute change. Melissa also played a vital role in building Inc. Eagles CEO Program as the Managing Director, leading four Boston-based CEO Peer Groups.

She has served on the communication faculty at the MIT Sloan School, the Kennedy School of Harvard, and Simmons College. She has published various articles in the Harvard Management Update.

Melissa holds an MS from the MIT Sloan School and a BA from Colby College.

Useful for Understanding of:

  • Three keys for effective execution
  • Identifying strategy execution gaps
  • Role of culture in implementing strategies.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2008-09-10-06
IBSCDC Reference No. INT0038
Year and Month of Publication September 2008
Keywords Melissa Raffoni, Three keys for effective execution, Identifying strategy execution gaps, Role of culture in implementing strategies

1. Business Strategy Case Studies
2. ICMR Case Collection
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