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CRM executive interviews

Case learning becomes even more delightful with precise details. Discover that joy through reading, considered, and spontaneous insights... from interviews with seasoned academicians and vibrant thought-leaders. These interviews, when used along with cases, would greatly enrich case learning.

All these interviews were originally published in Effective Executive®, a Monthly Management Magazine from IUP, Hyderabad, India.

An Interview with Don Peppers and Martha Rogers

An interview with Don Peppers and Martha Rogers, Ph.D

Speaks on CRM
Founding Partners, Peppers & Rogers Group.

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