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Co-Creation executive interviews

Case learning becomes even more delightful with precise details. Discover that joy through reading, considered, and spontaneous insights... from interviews with seasoned academicians and vibrant thought-leaders. These interviews, when used along with cases, would greatly enrich case learning.

All these interviews were originally published in Effective Executive®, a Monthly Management Magazine from IUP, Hyderabad, India.

An interview with Gaurav Bhalla

An interview with Gaurav Bhalla

Speaks on Co-Creation
Gaurav Bhalla, has 30+ years of global experience helping companies implement innovation, strategy, marketing, and business growth programs.

An interview with Roland T Rust

An interview with Roland T Rust

Speaks on Co-Creation
Roland T Rust, is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H Smith School of Business at the University of Maryland.

An interview with Venkat Ramaswamy

An interview with Venkat Ramaswamy

Speaks on Co-Creation
Venkat Ramaswamy, is a Professor of Marketing and Hallman Fellow of Electronic Business at Ross School of Business, University of Michigan.

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