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Publishing Year
Publishing Year
Interview with Gaurav Bhalla on Co-CreationMarch 2010 - By Dr. Nagendra V Chowdary |
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Gaurav Bhalla has 30+ years of global experience helping companies implement innovation, strategy, marketing, and business growth programs. He has worked and consulted with companies in over 25 countries in the Americas, Europe, and Australasia. He has experienced the business world as a corporate executive, business consultant, entrepreneur, and educator. His professional experience covers the Healthcare, Pharmaceuticals, Technology, Financial services, Education, and Consumer Packaged Goods sectors. Currently, he is the CEO of Knowledge Kinetics, a customer value innovation company. HBR carried his co-authored article on Rethinking Marketing, and his book, Collaboration and Co-Creation: New Platforms for Marketing and Innovation, will be published by Springer in the Fall of 2010. |
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