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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MRS0005 Corpus Electronics: Decision to Segment the Market for Convergence Products
MRS0004 Traverse Communications: Identifying Target Customers
MRS0003 Celebrity Endorsements and Product Categories
MRS0002 Apex Tours & Travels: Analysing Consumer Preferences on Tourism
MRS0001 Marketing Dilemma for 'Elan' Jeans Brand
IPD0101 Potential of Satellite Television in India
IPD0100 The Popularity of Assembled Personal Computers in India


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