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Case Studies in Going Global and Managing Global Businesses

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1. Mahindra & Mahindra (B): An Emerging Global Giant? cart
2. Honda in China: Government Regulations and Firm’s Strategy cart
3. TATA STEEL: IN QUEST OF GLOBALISATION cart
4. Raiffeisen's Strategic Dilemma in Ukraine cart
5. Raiffeisen's Business Strategy in Russia cart
6. Mahindra Scorpio Entering the US Auto Market: Advent of a Global Brand? cart
7. Lotte, a South Korean Confectionery Company’s European Expansion Strategies cart
8. Inbev's Growth Strategy in China: Targeting Clustered Territories cart
9. HYUNDAI MOTOR IN AMERICA cart
10. HSBC's Long Term Commitment Delivering Results in China cart
11. HOME DEPOT IN CHINA cart
12. General Motors' Joint Ventures in Russia and China: The Secret Behind Success & Failure cart
13. General Motors in Korea: A Success Story cart
14. From Books to Animation: Indian Cartoons Going Global cart
15. Ford in China: Learning from Experience cart
16. China's Automaker Chery's Global Expansion: Can it Race Past the 'Made in China' Image? cart
17. China National Petroleum's Foreign Cooperative Ventures:Will It Pay Off? cart
18. AMD: Consolidating Presence in China cart
19. Acer Creating New Growth Platforms: Will it Sustain Global PC Wars? cart
20. Wal-Mart in India: The Future cart
21. Global Footprints of the Indian MNC, Marico: The 3L Strategy cart
22. Cemex’s Cost of ‘Globalised’ Growth – The Cash Crunch? cart
23. Cairn India: Globalisation vs Government Intervention cart
24. India's Apollo Tyres (A): The Family-Run Firm's Global Fortunes cart
25. Exxon Mobil's New CEO, Rex Tillerson's Agenda - Diplomacy: Can he Manage? cart
26. IKEA in Japan: The Market Re-entry Strategies cart
27. Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy? cart
28. Cisco in Emerging Markets (A): Market Entry Strategies in China and India cart
29. Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain cart
30. Yandex, Russia’s Search Engine: Googling for Growth in Google’s Backyard cart
31. Fisher Price’s Global Expansion: Toying with Customisation cart
32. Cisco in Emerging Markets (B): Looking Beyond China and India cart
33. Coca-Cola- Contentious Overseas Business Practices cart
34. Mahindra & Mahindra (A): Transformation of an Indian Family Business into a globaly Competitive Firm cart
35. TCS Looks West - IBM Eyes East: Switching Homelands for Revenues cart
36. Acer vs Lenovo: Asian Brands’ Global Ambitions cart
37. Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries cart
38. Vodafone (B): Sarin Finds His Desi Routes? cart
39. McDonald’s in Russia cart
40. Nokia (B): Business Interests vs German Pressures cart
41. Vodafone (C): Sarin ‘Follows’ Pug cart
42. China Europe International Business School (CEIBS): Going Global cart
43. Vodafone (A): Sarin Gets Stumped! cart
44. The global and local strategies of the international food chains in India cart
45. Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation cart
46. Shanghai Tang: Taking Chinese Fashion to the World cart
47. Walt Disney Co. (B): Disney in India cart
48. Cosmetic Industry (B): L’Oreal’s Globalisation strategies cart
49. Walt Disney Company (A): The Emerging Markets Strategies cart
50. Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model” cart
51. Zara: The Spanish Fashion Chain’s Global Expansion: Is it Moving Too Fast? cart
52. Cisco in India: India as a Resource to India as a Market cart
53. Honda: As Acura in USA and as Legend in Japan? cart
54. Patrick J. McGovern's International Data Group: Growth Strategies in Asia cart
55. TESCO, UK's Largest Supermarket Group: International Expansion Strategies cart
56. ZTE Corporation: The Chinese Telecom Equipment Maker's Global Expansion Strategies cart
57. Vodafone Rethinking Global Strategy cart
58. Rasna Going Global cart
59. Coca-Cola in Japan: From Role Model to Role Reversal cart
60. ‘Made in Singapore’: Glamorizing the Manufacturing Sector? cart
61. Tata Steel’s Globalisation Strategies: The Acquisition of Corus and the Strategic Fit (A) cart
62. Kikkoman, the World's Leading Soy Sauce Maker: Globalisation and Localisation Strategies cart
63. Vodafone's Global Strategy: Paying Price for 'Going for Growth at any Price'? cart
64. McDonald's Localization Strategy: Brand Unification, Menu Diversification? cart
65. Dell in India: The Growth Strategies cart
66. Perils of Going Global: WPP's Italian Imbroglio cart
67. Starbucks in China: Expansion Strategies cart
68. Kodak in Asia cart
69. Google.com to Google.cn: Google’s Business Dilemma in China cart
70. BBH: The Russian Venture of the UK Brewer, Scottish & Newcastle cart
71. Deutsche Bank: The Transformation from a Domestically-focused Retail Bank into a Global Powerhouse cart
72. Novartis: Globalization of Pharmaceutical Research cart
73. Lakshmi Niwas Mittal – Spearheading consolidation in the global steel industry cart
74. Google's Trouble in France: English vs French cart
75. Tesco: The British Supermarket Chain's Global Expansion Strategies and Challenges cart
76. FEMSA, The Mexican Beverage Giant's 'Continental' Growth Strategies cart
77. Corporate China Shopping for Global Brands: Prospects and Perils cart
78. Indian Institutes of Management (IIMs): Going Global cart
79. Metro AG: The German Retailer's Internationalisation Strategies through 'Cash & Carry' Model cart
80. Toyota in China: Selling at “China Price” cart
81. Toyota’s Expansion Strategies in Europe cart
82. Pizza Hut in India cart
83. Microsoft in China: Business Diplomacy cart
84. Euro Disney: Failed Americanism? cart
85. Whirlpool’s Global Expansion Strategies cart
86. Lindsay Owen-Jones: L’Oreal’s Global Makeover Strategist cart
87. Yahoo! In China cart
88. Datang International Power Generation: China’s Energy Giant’s Growth Strategies cart
89. Asian Paints India Ltd: The Global Strategies cart
90. Essel Propack: From Indian to Transnational cart
91. Samsung in India cart
92. Haier: Developing A Global Brand cart
93. Bharat Forge – MNC in the making cart
94. Huawei Technologies: Growth Strategies cart
95. Dasani’s European Misadventure cart
96. The Tata Group – Going Global cart
97. Indica’s Foreign Foray cart
98. Shanghai Baosteel Group Corporation cart
99. Coke’s Relationship with Bottlers: To “Revive and Sustain” cart
100. Global Branding Strategies of LG Electronics cart

 

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