Case Studies on Competitive Strategies - Vol. I

Edited by : Sumit Kumar Chaudhuri
ISBN : 81-314-0196-0
Price: $25  ( INR)
248 pages( Hardcover edition )

Competitive Strategy - Vol. I highlights the various strategies adopted by different companies to successfully maintain an edge over their competitors by achieving high profit and growth rate or a wider market share. Few examples of competitive strategies that are commonly embraced are segmentation, diversification, lowering of costs in order to attract more customers and effective brand positioning. The book also focuses on the combination of strategies that companies adopt when faced with severe competition from domestic companies of the countries where they try to foray into. The basic aim of compiling 18 real business situation case studies spanning across 16 different industries, is to provide the readers with some practical tools to develop a professional understanding of the fundamental determinants of competition in industries, the factors that shape the competitive success or failure of the firms and accordingly formulate overall competitive strategies.