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Case Studies on Growth Strategies - Vol. I

Author: Souvik Dhar
ISBN : 81-314-0341-6
Price: $25  ( INR)
248 pages( Hardcover edition )

Snapshot of the casebook

While some companies adopt a single growth strategy, others employ a combination of strategies. Strategies range from concentration on their core competencies to acquisition of companies that offer resources to expand their business. Companies like IRKUT Corporation and Datang International preferred to the concentration growth strategy by engaging their expertise in manufacturing military aircraft and power generation to expand their business, whereas companies like Hershey Foods Corporation executed the concentration and horizontal integration strategy by focusing on manufacturing chocolates and later acquiring several other brands.

The book, Case Studies on Growth Strategies (Vol.I) focuses on the challenges that many companies face in regard to resources available, market conditions and competition. It enables the reader to comprehend the various growth strategies used by some of the world’s leading companies. It also helps him penetrate into the rationale that prompts a company to trade on a particular growth strategy.

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