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Nike Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0017 Puma: Reclaiming its Pride
BBP0037B Adidas in the USA- Bouncing Back
BBP0084P Adidas: The Reebok Brand Revival
BBP0086P Nike Getting into the Subsidiary Brands: Will it Work?
BBP0133IRC Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BECG018 Nike's Labor Practices
BECG111 Nike 'Considered' - An Environmental Sustainability Initiative
BSTR177 The Adidas - Reebok Merger
BSTR207 Li Ning: Brand Growth and Excellence in China
COM0126A Adidas in China:Jockeying for Supremacy
CSR0005 Sweatshops in Asia: Sportswear Industry in the Makeover
CSR0008 The UN Global Compact: Can it Walk the Talk?
ENT0018B Nike's Knight in Shining Armour
GRS0143K ADIDAS - Cashing in on World Cup Football
HROB118 Nike's 'Sports Knowledge Underground' E-learning Initiative
IPD0009 Nike’s New Discipline: Balancing creativity and Business Sense
IPD0043B New Balance : Striking Balance with Comfort
MAA0068C Adidas-Reebok Merger: Sprinting behind Nike
MCS0005 Celebrity Endorsement – Through the Ages

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