Nike’s Knight in Shining Armour


Code : ENT0018B

Year :

Industry :Sports and Sports Related

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: Nike, one of the world’s largest sportswear manufacturers, had very humble beginnings. But propelled by the vision and energy of its founder, Philip Knight, the company attained iconic status among the global youth. With Knight finally retiring from the helm of Nike and the new CEO, William Perez, being perceived as an ‘outsider’ to the industry, Nike faced a new twist in its history

This case highlights the entrepreneurial abilities of Philip Knight and talks of how he was responsible for creating one of the most well known businesses in the world. It can be used to discuss the potential fate of a company, till now driven by a single individual, suddenly handed over to a new leader.

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Pedagogical Objectives:

  • To understand the plight of a company driven by a new leader

    Keywords : Entrepreneurship Case Study, Nike, Phil Knight, Air Jordan, Nike's growth, Knight's leadership, Just do it, William Perez, Reuse-a-shoe, R & D at Nike, Nike Marketing, Wireless communication, Mobile messaging systems, Intellisync, Non-voice mobile services, SEVEN

    Contents :
    » Nike: A Brief History
    » Growth of Nike
    » Research and Development
    » Knight’s Management

    Case Introduction >>

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