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NBA Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0042B Bollenbach : Consolidating the Hilton Brand
BREP014 Innovations in the Biotech and Pharma Industries in India
BSTA031 Ranbaxy Laboratories: India's First Multinational
BSTR089 Omnicom: The World's Largest Advertising Conglomerate
BSTR169 The Indian Pharma Industry under the Product Patent Regime
BSTR188 Ranbaxy's Globalization Strategies and its Foray into the US
BSTR207 Li Ning: Brand Growth and Excellence in China
BSTR249 The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe
CCA0006 Competitive Advantages of Japanese Automobile Manufacturers
COM0043 Ranbaxy Laboratories: The Winning Chemistry
COM0124 Matsushita Electric Industrial Co.`s Cost Efficiencies`: Should they be Transferred or Shared?
COS0096IRC Divesting Ranbaxy's Family Business to Daiichi Sankyo - Is it a right move?
ECON015 Ranbaxy's Patent Litigations in the United States 
ENT0020 Israel: Technological Prowess and Entrepreneurial Dilemmas
FCF0012 Indian Dry Fruits Limited: Receivable Management
FCF0013 Outsourcing Receivables Management: An Evolving Approach to Business Financing
GRS0010 Sun Pharmaceuticals in 2004
GRS0019 Growth Strategies of Ranbaxy
GRS0188A Fortis Healthcare Limited: Corporate Hospital’s Growth Strategies in India
HRM0059 Collective Bargaining at NBA: Who scores the basket?

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