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India-related Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
COM0240 Indian Retail Models: Reliance Retail vs ITC Retail vs Future Group Retail
BSM0054 Rise and Fall of Subhiksha
BSM0052 IndiGo’s Low-Cost Carrier Operating Model: Flying High in Turbulent Skies
BSM0051 India’s Suguna Poultry Farm Ltd.: Can it Go Pan-India with its Current Business Model?
BSM0049 Wedding Services Business in India: Led by Entrepreneurs
BSM0048 Low-cost Airlines in India: Took off with Pride, Landed in Troubles
BSM0044 Direct To Home (DTH) in India: Direct-to-loss?
BSM0043 TCS Looks West - IBM Eyes East: Switching Homelands for Revenues
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0106 Samsung in India: Brand Building through Customer Service
SNW0003 BabaJob.com, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
OPM0011 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company
INA0099 Indian Hotel Industry (B): The Park’s Eye for the Unconventional
GGL0045 Vodafone (B): Sarin Finds His Desi Routes?
GGL0042 Vodafone (C): Sarin ‘Follows’ Pug
GGL0040 Vodafone (A): Sarin Gets Stumped!
GGL0038 The global and local strategies of the international food chains in India
BSM0061B Reliance Branded Jewellery Retail Outlets: Will it Succeed?

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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