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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MKS0071P MTV – Staying Cool in the New World
MKS0068P Is Apple managing its 4 P’s effectively?
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0053B Word of Mouth in P&G: Ethically Right?
MKS0052B Coca-Cola : Bye-Bye to Santa Claus?
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0049B Lacoste in the US: The Alligator Returns
MKS0047A Corporates join the Sudoku bandwagon
MKS0044A Swipe War in India- Race to Win Wallets
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0041A Apollo Hospitals: Leading the Way to Healthcare Tourism
MKS0038 Toyota’s Tundra in US - The Marketing Strategies
MKS0037 Pope and Product Placements: Marketers' 'Holy' Connections
MKS0036 StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
MKS0029 Children's Television Channels: The Marketing Challenges
MKS0028 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
MES0084A Indian Hair Color Industry: L’Oréal’s Foray
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids


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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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