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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MKS0049B Lacoste in the US: The Alligator Returns
MKS0047A Corporates join the Sudoku bandwagon
MKS0044A Swipe War in India- Race to Win Wallets
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0042A Films: An Advertising Medium to Captivate Consumers
MKS0041A Apollo Hospitals: Leading the Way to Healthcare Tourism
MKS0038 Toyota’s Tundra in US - The Marketing Strategies
MKS0037 Pope and Product Placements: Marketers' 'Holy' Connections
MKS0036 StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
MKS0029 Children's Television Channels: The Marketing Challenges
MKS0028 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
MES0084A Indian Hair Color Industry: L’Oréal’s Foray
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
CSB0010A Fisher Price: Toys Goes Hi-Tech
COM0109 Wrigley vs Cadbury Schweppes: The Competitive Strategies in Chewing Gum Market
SDN0011K New Distribution Initiatives at HLL
MKS0124 adidas vs PUMA: Marketing War for Football World Cup 2006
MKS0082C HLL vs P&G: Price Wars - An Effective Business Strategy?
MKS0074P Starbucks in 2005: Sustaining Growth
MKS0072P Pidilite Industries: Fevicol Success Story

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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