Segway - Still Off-balance? |
ICMR HOME |
Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
|||||||||||||||||||||||||||||||||||||||||||||||||||||
Abstract:
Issues::
» To analyze the launch of a new product Contents:
Keywords:Segway, Human Transporter, Segmentation, Targeting, New product launch, Pricing, Pedestrian safety, Lobbying, Promotion, Hype, New technology, Distribution, Amazon.com |
Case Studies Links:--
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.